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My Life


By on March 29, 2016

Each of us has a list of words that we think are overrated.  Sharing these lists with people in my life always makes me laugh, and inevitably teaches me something about them and their approach to life and communications.

I worked for a beloved boss who would strike out the…



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Around the Globe – Round the Clock: 24 Time Zones of People to Watch Who Want to Change the World

By on March 19, 2016

This post first appeared on the UN Foundation Blog on March 17, 2016.
Fortunately for our planet, many people are filled with optimism. “I am going to change the world” is a phrase I often hear from advocates on every issue. It is a great sentiment, and one I wholeheartedly support. But…



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Music My Life My View My Work

What Emily & Aretha Franklin taught me on International Women’s Day

By on March 8, 2016

Maybe this is too personal.  Maybe it is a post that will get me in trouble.  But it’s a story I want to tell.  It’s about a woman I love and a moment in my life I will never forget.  It is about two women who have never met,…



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Featured My Life

Skyscraper Crush

By on March 5, 2016

Anyone who knows my son knows that he is driven by a few key obsessions.  And I use the word obsessions because indeed they are.  And, I am happy to say, I share many of them.

He loves airports.  He loves planes.  He loves geography.  And he REALLY loves skyscrapers.


Aaron Sherinian
Washington, DC

I am a Communicator, Dad and Global PR guy who is inspired by the fascinating people in my life. I love the challenges that a new world of communications means for those of us who work across borders and time zones to try and create powerful conversations that will make the world a better place.