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The Language of Hospitality

By on May 24, 2017

I just got back to my hotel after a long day of meeting with people in a faraway place that I never thought I would visit during my lifetime. It was a great day…one of those days when you learn so much and feel like your brain is going…

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Lists of Lists

By on May 8, 2017

There’s more data available to us today than ever before. Making the data useful is a big challenge. One of the best ways to help organize and understand data can be through lists. But again, there are more lists of data than ever before. That’s a good thing…but not…

My Life My View Travel Uncategorized

When the Meeting Goes Wrong…and it Feels so Right

By on April 1, 2017

I would be ungrateful if I did not express thanks for something that happened this week…and post about it. It was a meeting snafu that resulted in one of the most powerful reminders of what really matters.

I was in Houston for business meetings. It had been a…

My Life My View

“If you don’t let others help you, the Tree wins.”

By on March 12, 2017

Exactly one month ago, a little before midnight, on the night of our wedding anniversary, a tree came crashing through the roof of our home. The tree destroyed most of the second floor of the house, a majority of our things, and has upended our life for the…

Aaron Sherinian
Washington, DC

I am a Communicator, Dad and Global PR guy who is inspired by the fascinating people in my life. I love the challenges that a new world of communications means for those of us who work across borders and time zones to try and create powerful conversations that will make the world a better place.