My Life My View Travel Uncategorized

An Elevator, An Unexpected Wedding, and European Unions

By on June 27, 2016

I am in Europe today on business…just hours after the Brexit announcement.  The news of the UK’s “divorce” from the EU dominates every conversation.  People are worried.  It is a moment of uncertainty.  A decision by people in another place has proven yet again to be relevant, and looming,…

Featured My View My Work

Words I Never Thought I Would Say at a Press Conference: “Man Boobs”

By on June 18, 2016

This weekend I served on a jury at the Cannes Lions Festival of Creativity.  The jury was charged with awarding the “Grand Prix for Good” – a prize designed to raise the profile of innovative campaigns around social issues. And, in a strange turn of events, it all led…

IMG_5104


VIEW POST

View more
Uncategorized

A Title That Must Not Be Lost in Translation

By on May 23, 2016

What do you call a refugee woman whose child has special needs?  The answer cannot afford to be lost in translation.

It should be an obvious answer.  But it got lost in translation (literally) when I visited last month with a group of people who had fled the Syrian city…

potatos--aaron blog post_2


VIEW POST

View more
My Life My View

Funeral Potatoes

By on May 11, 2016

Today I attended a funeral.  I was reminded that sometimes the best thing to wipe away tears is not a tissue, but a creamy, cheesy casserole dish of goodness.

There are moments when food becomes more than just something to eat.  Food can be something that speaks volumes about a…

Aaron Sherinian
Washington, DC

I am a Communicator, Dad and Global PR guy who is inspired by the fascinating people in my life. I love the challenges that a new world of communications means for those of us who work across borders and time zones to try and create powerful conversations that will make the world a better place.

Twitter