Two of my #GirlHero favorites - both wearing stripes that particular day - proud the little ones wear the uniform of kindness of their amazing Mom!


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#GirlHero – The Hero Raising My Heroes

By on October 11, 2016

The International Day of the Girl is a big day in our house. From the heroes like Malala to Yusra to the entrepreneurs or health advocates or innovators or champions we know and love…there is no shortage of inspiring people who teach and inspire us.  I am grateful to…



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Honey, We’re Going To Need A Bigger Table!

By on October 6, 2016

I will never forget the night of a dinner party a few years ago.  My wife and I love entertaining.  It is always a mix of perfect planning, everything going awry at some point, and things coming together.  We also have four children.  So any dinner party is an…

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An Elevator, An Unexpected Wedding, and European Unions

By on June 27, 2016

I am in Europe today on business…just hours after the Brexit announcement.  The news of the UK’s “divorce” from the EU dominates every conversation.  People are worried.  It is a moment of uncertainty.  A decision by people in another place has proven yet again to be relevant, and looming,…

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Words I Never Thought I Would Say at a Press Conference: “Man Boobs”

By on June 18, 2016

This weekend I served on a jury at the Cannes Lions Festival of Creativity.  The jury was charged with awarding the “Grand Prix for Good” – a prize designed to raise the profile of innovative campaigns around social issues. And, in a strange turn of events, it all led…

Aaron Sherinian
Washington, DC

I am a Communicator, Dad and Global PR guy who is inspired by the fascinating people in my life. I love the challenges that a new world of communications means for those of us who work across borders and time zones to try and create powerful conversations that will make the world a better place.