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What if Ads We Take for Granted Could Help Give Back?

By on November 22, 2016

Newspaper insert advertising goes way back. Some suggest that the first insert advertisement circular in the United States appeared way back in 1878! The J. Walter Thomson Company was the first advertising agency to hire artists, and began by designing the ‘Rock of Gibraltar’ branding for Prudential Insurance that…


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5 Stairs. 5 Stars.

By on November 18, 2016

I am having one of those mornings.  You know…the kind where everything is going on auto-pilot but you are not quite sure where the plane is going?  It is that kind of morning.

Up way too early.  Got to bed way too late.  Lots on the brain.  Skipped breakfast even…

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A Day for Acts of Kindness? Yes!

By on November 2, 2016

When a trusted friend calls you and says, “We need to support this!” –- you know it is the real deal.  That is why I am taking a serious look at what’s happening on November 3 during Gabriel’s Day of Kindness.  Someone I trust called me and said, “This…


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#GirlHero – The Hero Raising My Heroes

By on October 11, 2016

The International Day of the Girl is a big day in our house. From the heroes like Malala to Yusra to the entrepreneurs or health advocates or innovators or champions we know and love…there is no shortage of inspiring people who teach and inspire us.  I am grateful to…

Aaron Sherinian
Washington, DC

I am a Communicator, Dad and Global PR guy who is inspired by the fascinating people in my life. I love the challenges that a new world of communications means for those of us who work across borders and time zones to try and create powerful conversations that will make the world a better place.