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Honey, We’re Going To Need A Bigger Table!

By on October 6, 2016

I will never forget the night of a dinner party a few years ago.  My wife and I love entertaining.  It is always a mix of perfect planning, everything going awry at some point, and things coming together.  We also have four children.  So any dinner party is an…

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An Elevator, An Unexpected Wedding, and European Unions

By on June 27, 2016

I am in Europe today on business…just hours after the Brexit announcement.  The news of the UK’s “divorce” from the EU dominates every conversation.  People are worried.  It is a moment of uncertainty.  A decision by people in another place has proven yet again to be relevant, and looming,…

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Words I Never Thought I Would Say at a Press Conference: “Man Boobs”

By on June 18, 2016

This weekend I served on a jury at the Cannes Lions Festival of Creativity.  The jury was charged with awarding the “Grand Prix for Good” – a prize designed to raise the profile of innovative campaigns around social issues. And, in a strange turn of events, it all led…


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A Title That Must Not Be Lost in Translation

By on May 23, 2016

What do you call a refugee woman whose child has special needs?  The answer cannot afford to be lost in translation.

It should be an obvious answer.  But it got lost in translation (literally) when I visited last month with a group of people who had fled the Syrian city…

Aaron Sherinian
Washington, DC

I am a Communicator, Dad and Global PR guy who is inspired by the fascinating people in my life. I love the challenges that a new world of communications means for those of us who work across borders and time zones to try and create powerful conversations that will make the world a better place.

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