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What if Ads We Take for Granted Could Help Give Back?

By on November 22, 2016

Newspaper insert advertising goes way back. Some suggest that the first insert advertisement circular in the United States appeared way back in 1878! The J. Walter Thomson Company was the first advertising agency to hire artists, and began by designing the ‘Rock of Gibraltar’ branding for Prudential Insurance that…

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Words I Never Thought I Would Say at a Press Conference: “Man Boobs”

By on June 18, 2016

This weekend I served on a jury at the Cannes Lions Festival of Creativity.  The jury was charged with awarding the “Grand Prix for Good” – a prize designed to raise the profile of innovative campaigns around social issues. And, in a strange turn of events, it all led…


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A Title That Must Not Be Lost in Translation

By on May 23, 2016

What do you call a refugee woman whose child has special needs?  The answer cannot afford to be lost in translation.

It should be an obvious answer.  But it got lost in translation (literally) when I visited last month with a group of people who had fled the Syrian city…

Aaron Sherinian
Washington, DC

I am a Communicator, Dad and Global PR guy who is inspired by the fascinating people in my life. I love the challenges that a new world of communications means for those of us who work across borders and time zones to try and create powerful conversations that will make the world a better place.

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