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My Work

The “Thud Factor”

By on February 7, 2011

One of the things that most impresses me about public relations people is their ability to seek – and actually implement – guidance from a proposal or a process or a project that didn’t go as planned.  Now I’m not saying they are better at it than other professionals,…


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My Work

New Year, New Word

By on January 20, 2011

My 2011 New Year’s resolution list includes an item from last year’s line-up.  I wanted to help invent a word.  This year it is going to happen.

At work, we are working to connect teen girls with the needs of adolescent girls around the world.  There is real need, and…


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My Work News & Media

Video: Martha Stewart’s Giving Show

By on December 22, 2010

A video from Martha Stewart’s “The Giving Show” to talk about clean cookstoves together with EPA Administrator Lisa Jackson.

This first ran during Martha Stewart’s Giving Show on December 22, 2010.

Aaron Sherinian
Washington, DC

I am a Communicator, Dad and Global PR guy who is inspired by the fascinating people in my life. I love the challenges that a new world of communications means for those of us who work across borders and time zones to try and create powerful conversations that will make the world a better place.

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